Calls to action: why they are so important and how to use them

A call to action is an appeal to potential customers, designed to incline them to certain behavior. As a rule, he answers the question why. Why would anyone want to subscribe to your blog? Why someone will not regret money for your product? Only by convincing your target audience of the benefits of your products or services, you can encourage them to commit certain actions.

[Discussion] Anglicisms VS Clean Language

Many have got "insights", "experiences" and other "levelapy". 4 of our employees shared their views on English words in speech and texts. Let's collect a lively experience on this topic. We invite in the comments. Among marketers, it has always been customary to use English words wherever one can say in Russian.

23 examples and one experiment to create quiz

Quizzes are tests and quizzes that you have often seen on websites and social networks. This type of entertainment content is widely used in business. Do not believe that frivolous at first glance content can raise serious sales? Then read this article and be inspired by examples of others. Why do we need quizzes?

25 effective ways to feed content

In the conditions of tough competition that prevails today in the blogosphere, it becomes very difficult to attract and retain readers. New blogs appear like mushrooms after rain, and this process cannot be stopped. How to survive in this fierce struggle? How to stand out from the background of their competitors, the number of which every day becomes more and more?