Which CMS is better to choose for the online store

For experienced users it is better to choose a CMS for an online store by subjective criteria. I like OpenCart, made 10 stores on it - also do the eleventh on OpenCart. Newbies in this article will find objective criteria for selecting the engine, as well as learn the main characteristics of the best platforms for e-commerce projects.

CMS selection criteria for an online store

Choose a CMS by the criteria below.

Free / paid

Beginner Internet merchants work better with free engines and platforms. Do not believe the sellers of commercial engines that talk about the vulnerability of free CMS. Numerous developer communities are working on open source engines. They respond to threats and attacks faster than companies that develop commercial CMS.

Paid platforms have an important advantage: customer support. That is, the owner of a paid engine to solve problems is enough to contact an employee of the developer company. The owner of a free CMS will have to contact third-party specialists or independently search for information in instructions and on forums.

Easy installation, configuration and administration

This is an objective and subjective criterion at the same time. On the one hand, installing, customizing and administering WordPress is objectively simpler than OpenCart or Joomla !. On the other hand, the webmaster is easier to work with "Joomla" if he has been dealing with this engine all his life and has never looked under the hood of WordPress.

Infrastructure

Infrastructure - a community of users and developers, ready-made modules and design templates. Developed infrastructure allows site owners to easily find contractors, to buy or use plug-ins to extend functionality, or to communicate with other site owners for free.

Popularity

This criterion can be considered a particular assessment of the infrastructure. There is a pattern: popular CMS has a developed infrastructure, so it’s easier to work with them.

Functionality

Pay attention to such opportunities:

  • Ease of technical optimization.
  • Availability of built-in and the ability to connect external e-commerce tools.
  • Ability to customize the interface and visual design.
  • The presence of a blog.
  • Ability to implement non-standard functionality.

SEO friendliness

This is an important part of the functionality assessment. The following criteria will help to evaluate SEO-friendliness:

  • Easy CNC setting.
  • Implementing canonical URLs.
  • Access to the sitemap.xml sitemap and robots.txt file.
  • Ability to edit page metadata.
  • Manage page loading speed: the ability to customize caching, connect CDN and AMP.

In the following sections, we estimate the well-known CMS for online stores by the proposed criteria.

Opencart

This is a specialized engine for online stores.

Popularity

According to BuiltWith, OpenCart is the most popular CMS for online stores in runet. As of February 2019, more than half of the ecommerce sites in Russia are working on it.

Terms of Use

OpenCart is an open source engine. It can be used for free.

Infrastructure

OpenCart has a developed infrastructure. There are many developers on the market who work with this engine. Answers for working with this engine can be quickly obtained on the official and unofficial forums. There is a Russian assembly, OpenCart, created by the community.

In the marketplace there are template themes and modules for expanding the functionality. By the number of free modules, OpenCart is significantly inferior to WordPress.

Easy installation, configuration and administration

To install and configure the engine yourself, you have to spend time and deal with the features of the CMS. For example, to configure the CNC, you will have to change the .htaccess file on the server. Beginners easier to entrust the setting OpenCart professionals.

Functionality

OpenCart allows you to trade almost immediately after installing the site. This CMS implements the functionality of an online store: catalog, basket, payment page. There are modules for connecting popular online payment systems and delivery services.

OpenCart does not have a full publication section. To implement a convenient blog, you have to buy and connect the appropriate module.

SEO friendliness

To ensure SEO-friendly store on OpenCart, will have to work. You need to configure the CNC, implement canonical URLs, create a site map. Tasks are solved using paid SEO-combines. You can also find monofunctional free modules for each task.

Wordpress

The most popular universal CMS in the world.

Popularity

In February 2019, WordPress in combination with WooCommerce ranks first in the world in the number of online stores. This statistic does not include online stores that run WordPress without WooCommerce. That is, the final popularity of the engine is higher than the 22% shown in the illustration.

Terms of Use

WordPress and WooCommerce can be used for free, these are open source products.

Infrastructure

WordPress has a reference infrastructure. In the official catalog there are thousands of free plugins and template themes. Commercial developers offer paid solutions. The store owner will be able to easily find a specialist who works with WordPress.

Easy installation, configuration and administration

Not least the popularity of WordPress is determined by the simplicity of working with this engine. Anyone without special training can deal with WordPress and WooCommerce. And thanks to thousands of plug-ins, every site owner can implement almost any functionality without the help of programmers.

Functionality

You can turn a WordPress website into an online store in a few clicks using WooCommerce or other ecommerce plugins. The basic functionality of WordPress is not enough for large online stores. But the necessary functions are easy to implement using free and paid modules.

SEO friendliness

WordPress sites are SEO-friendly by default. With the help of combines such as the All in One SEO Pack, you can solve all the problems associated with technical optimization. Also on the site running WordPress, you can set up caching in a few clicks, install accelerated mobile pages, implement microdata.

"1C-Bitrix"

Commercial engine that is suitable for large-scale and visited projects.

Our site works on 1C-Bitrix. And it easily withstands the influx of traffic.

Popularity

"Bitrix" - the most popular boxed CMS for online stores in runet. TexTerra is the official partner of Bitrix, so we know this engine very well.

Terms of Use

"1C-Bitrix" - commercial CMS. To use it, you need to buy a license.

Infrastructure

Ready-made templates and modules are available in the Bitrix marketplace. This allows store owners to extend the functionality of the engine without the involvement of programmers.

It is easy to find developers on the market who work with Bitrix. Licensees are available free technical support.

Easy installation, configuration, administration

Installing and customizing Bitrix is ​​more difficult than WordPress. Unprepared users are better to entrust this task to professionals. This is especially true if you integrate the site with other 1C products, for example, 1C-Enterprise.

It is easy to administer the store on Bitrix, it does not need technical knowledge. For the publication of articles, pages and product cards in the engine there is a convenient visual editor. The directory editing section is intuitive.

Functionality

In the CMS "Bitrix" implemented proactive protection against viruses and other external influences. Due to this, billing data and customer information are protected from leaks.

Stores on Bitrix are easily scaled, so CMS is considered one of the best solutions for large-scale projects.

SEO friendliness

In the marketplace "Bitrix" there are ready-made SEO-modules that provide technical optimization. With their help, these problems are solved:

  • Generation and automatic updating of sitemap.xml sitemap.
  • Generate and edit robots.txt file.
  • Automatic generation or manual editing of page metadata (title, description).
  • Implement Schema.org micromarking for advanced search snippets.
  • Implementing the Open Graph protocol to create attractive snippets on social networks.

Joomla!

A popular engine that is used to create sites of any type.

Popularity

According to W3Tech, Joomla! ranks second in popularity among all CMS. Interest in this engine is steadily declining, as more functional and convenient platforms appear on the market. Nevertheless, you can make an online store on "Jumla".

Terms of Use

Free open source engine.

Infrastructure

In Joomla! There are many modules to extend the functionality of the site. Template themes are available. However, the number of free modules and themes "Joomla" is significantly inferior to WordPress.

Joomla site owner can count on the help of community and commercial developers. However, CMS has a reputation as a complex engine, which not all experts agree to work with.

Easy installation, configuration and administration

Joomla site! You can install and configure yourself. However, it is difficult for a person without experience and minimal technical training. Therefore, it is better to entrust the creation of a store on this CMS to specialists.

Functionality

Joomla sites! Transformed into online stores with free and paid ecommerce modules, for example, VirtueMart, Eshop or J2Store. Adaptation to the Internet is required: installation of payment modules, integration with delivery services.

SEO friendliness

You can ensure that the Joomla store meets the technical requirements of search engines using the engine’s built-in tools and SEO extensions. Free multi-functional modules are available, for example, SEO Boss.

Drupal

A flexible platform that is suitable for large-scale projects.

Popularity

Drupal ranks third in popularity in the world among sites of all types. And the Drupal Commerce e-commerce module has a reputation as one of the highest-quality solutions for open source online stores.

Terms of Use

This is an open source CMS that can be used for free for commercial purposes.

Infrastructure

To implement the necessary functionality, you can use paid and free modules from the official catalog. There are template themes, but for commercial projects they need to be customized.

There is an active Russian-speaking community Drupal, where you can get help from developers or experienced site owners on this platform.

Easy installation, configuration and administration

Installing and configuring Drupal requires technical knowledge, so it is best to delegate this task to specialists. This is especially true in the context of the need to install and adapt to run under the ecommerce module of Drupal Commerce or an alternative solution. Administering an online store on Drupal requires minimal training.

Functionality

With the help of the Drupal Commerce module, you can implement an online store with a convenient catalog, filtering products for various characteristics. With the help of ready-made modules, Schema.org micromarking and product user ratings, wish lists and other ecommerce site functions are implemented.

SEO friendliness

Drupal supports CNC and canonical URLs. You can generate an auto-update sitemap. You can fill in the metadata pages, including product pages. The engine caches pages, which speeds up the download.

Magento

A popular ecommerce platform with a developed community and modern functionality.

Popularity

According to BuiltWith, it is one of the five most popular ecommerce engines in the world.

Terms of Use

Magento offers a community build that you can use for free. This product is designed for small businesses. For large enterprises, there is a paid corporate level solution.

Infrastructure

There is an official marketplace with extensions and themes. Non-standard functionality can be implemented by commercial developers. In runet, Magento is significantly inferior in popularity to OpenCart and Bitrix, so it’s premature to talk about community formation. However, among developers, the platform enjoys a good reputation.

Easy installation, configuration and administration

You can install and configure the build for communities without technical training. However, adaptation of the platform to the Internet, as well as the implementation of large projects, it is better to entrust experienced professionals. To administer an online store on Magento, special knowledge is not needed.

Functionality

Magento supports progressive web application technology. This ensures high usability of the site on mobile screens, high speed of loading pages. The platform supports a visual page builder with which you can create landings and product cards without web developer skills.

SEO friendliness

Magento supports fine SEO settings:

  • CNC and canonical URLs.
  • Generation and auto-update of the site map.
  • Manage page indexing.
  • Caching pages.
  • Metadata management.

MODX

MODX is available in two versions: as a full-fledged CMS or SaaS platform.

Popularity

According to W3Techs, MODX use 0.1% of sites on the Internet. CMS is not among the leaders in popularity, but interest in it is growing.

Terms of Use

Free open source CMS.

Infrastructure

An active developer community has been formed around MODX that communicate in an English-speaking forum. There is also an active chat in Slack.

Functionality

MODX is positioned as an engine for developers and agencies that make turnkey online shopping. Unlike WordPress, making a MODX website without technical knowledge will be difficult.

MODX out of the box provides high page loading speed, data protection, adaptability. With the help of additional modules from the marketplace, you can extend the functionality, for example, add multilingualism, connect an anti-spam filter, integrate the site with payment systems.

SEO friendliness

MODX supports the functionality that is needed for technical search engine optimization:

  • CNC, canonical URL.
  • Manage page metadata.
  • Image optimization.
  • Caching pages.
  • Integration with analytics services and webmasters' offices.

There are multifunctional SEO modules in the marketplace, with the help of which you can provide additional functions: generate a site map, implement microdata, add accelerated mobile pages to the site.

PrestaShop

Specialized engine and platform for online stores.

Popularity

PrestaShop operates 1.4% of the sites on the engines, or 0.8% of the total number of sites.

Terms of Use

CMS can be used for free. SaaS platform is available for a paid subscription.

Infrastructure

There is an active English-language forum in which developers and site owners communicate. The official directory has template themes and add-ons to enhance the capabilities of the site. PrestaShop has a mixed reputation among developers. Therefore, there may be problems finding specialists working with this engine.

Functionality

PrestaShop is a specialized ecommerce engine, so all functions of the online store are available to the site owner out of the box. In the control panel there is a simple CRM, with which you can manage orders.

In the catalog of topics you can choose a commercial template and adapt it to the theme of the store. In the modules catalog there are solutions for integrating the site with payment services, implementing pop-up windows, authorizing through social networks, and so on.

SEO friendliness

Using the built-in functions of the engine or additional modules, you can provide technical optimization of the site:

  • Generate an xml sitemap.
  • Implement CNC.
  • Add alt attribute to product photos.
  • Implement the Open Graph protocol.
  • Add metadata to product pages.

Многофункциональные SEO-модули для PrestaShop платные.

Moguta

Российская CMS для интернет-магазинов, базовые возможности которой доступны бесплатно.

Популярность

Движок пока не пользуется глобальной популярностью. По данным владельцев продукта, на нем работает около 60 000 магазинов. Подавляющее большинство из них - в рунете.

Условия использования

Сборка "Витрина" с базовой функциональностью доступна бесплатно. But professional e-merchants should pay attention to the paid assembly with enhanced functionality. They cost from 7,000 rubles as of February 2019.

Infrastructure

On the official forum Moguta communicate developers and site owners. Here you can order a plugin with unique functionality. There is a catalog of ready-made solutions. Most plugins are sold, but there are free solutions.

In general, Moguta is inferior to the popular engines in terms of popularity and level of infrastructure development. But CMS enjoys a good reputation among developers and site owners.

Functionality

All assemblies, including free ones, support the basic functions of an online store: displaying a catalog of products with prices, a cart, an order page. Functionality can be expanded with plugins.

Paid versions out of the box are integrated with payment services, Yandex.Market, 1C products. Also in the paid versions there are sections "With this product are bought", the ability to change the unit of measurement, choose the currency. In the free version, these functions will have to be connected using paid plug-ins.

SEO friendliness

Advanced SEO settings are available in paid versions out of the box. These include CNC, canonical URLs, code optimization to speed up page loading. The plug-in catalog has paid and free modules for technical optimization.

UMI.CMS

UMI is available as a CMS and as a SaaS platform.

Popularity

According to W3Tech, the UMI engine runs 0.1% of the total number of sites in the world. According to the owners of the product, UMI use about 800 thousand sites.

Terms of Use

Paid product. The cost of assemblies for online stores in February 2019 ranges from 22,000 rubles.

Infrastructure

Product owners provide technical support to customers. The official site has a forum where you can find answers to questions about working with the engine. Here you can find third-party developers who work with UMI.CMS. There are template themes and modules for websites in the marketplace. Most add-ons are paid.

Functionality

Assemblies for online stores are ready for online trading immediately after installation on the server. The site has a catalog of goods, publications section. The built-in redirection module will help you to set up redirects without changing the .htaccess file.

From the admin site you can manage mailings, track statistics of visits and orders. There is a module for creating subscription forms.

SEO friendliness

The assembly for the stores includes an SEO module. It allows you to quickly integrate the site with Yandex.Webmaster, manage the page metadata, determine the frequency of queries, track the position of the site in search results.

Results: which CMS is better to use to create an online store

If you are doing a small ecommerce project yourself, pay attention to the open source CMS. In the category of "best free engine for the online store," two leaders: OpenCart and WordPress. These are platforms with developed infrastructure, wide functionality and practically unlimited possibilities for customization.

If you are doing a big project and trust the creation of the site to professionals, pay attention to the "Bitrix" and Magento. The first engine is popular in runet, and the second is among the most popular ecommerce platforms in the world. Less popular CMS, for example, Moguta and MODX, also deserve attention.

The summary table will help to once again evaluate the engines and decide on which CMS it is better to do an online store. Characteristics in the table are evaluated on a five-point scale, points are indicated by stars.

CMS / Features

Popularity

Infrastructure

Functionality

Ease of development and management

Free1

Opencart

*****

*****

*****

****

****

Wordpress

*****

*****

*****

*****

*****

"Bitrix"

*****

****

*****

***

*

Joomla!

***

***

***

***

***

Drupal

***

****

****

***

***

Magento

***

***

****

***

***

MODX

***

***

***

**

***

PrestaShop

***

***

****

***

***

Moguta

**

***

****

***

*

UMI.CMS

***

***

****

***

*

1 Take into account the conditions of use of the engine, as well as the availability of high-quality free solutions for expanding functionality.

Watch the video: Website Builders vs Hand Coding (February 2020).

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